Assignment 2: On-the-Street Video Review

Your projects:

My common responses:

The question drives the content.

To make people talking into an interesting video, you have to:

  • humanize
  • visualize
  • surprise
  • be useful
  • be short

Headlines and intro text are gateway to your video. Must be clear, descriptive and compelling. It has to entice reader to click and watch.

Hook viewer in first 20 seconds. Beginning, middle and end.

Visuals, audio or editing should never distract from your primary content.

Concrete + specific = vivid

With online video, good content can compensate for lack of video expertise. But getting good content takes a lot of time and effort — and a bit of luck.

There are no short cuts. Do it. Learn. Do it again. Repeat.

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