What is Digital First? (Power Point)
Here is a standard workflow for how a student reporter might cover a football game for a weekly university newspaper. The result is a 750-word print article with two photos. It is also posted online and linked to via social media.
Friday – Pre-game
-Reporter does pre-game research on team and opponent.
Saturday, Game day
-Reporter goes to game at 7 pm. Gathers stats, info on big plays, interviews coach and a few players.
-Reporter sends out a tweet with score.
-Photographer goes to game and takes photos.
Sunday – Day after game
-Reporter writes up 750-word story. Emails it to editor.
-Photographer emails photos to editor.
Monday and Tuesday – Two days after the game
-Editor responds to story. Has reporter add a few details, get an additional quote.
-Reporter rewrites story and returns it to editor.
Wednesday – Three days after the game
-Story is copy edited.
-Layout for print publication. Headlines and photos are added.
-Story is posted online on newspaper website.
-Link to online article is posted on Twitter and Facebook.
-Newspaper goes to printer at night.
Thursday – Print edition delivered
-Print publication comes out.
My question for you: What are the problems with this workflow and content?
Get together with a partner and rework the workflow for this story. Answer the following:
Who is the audience for this football story? Who cares?
How do you reach this audience? Where do they gather (in person and online)?
List the kind of information/content/forms of media you think the audience wants on this game?
For each of the items above: When do students want this information? (i.e., day before, day of game, day after, etc?)
For each of the items above: What is the best way to get this information to them (i.e., Twitter, posted on a website, in print, etc?)
Now come up with a digital-first workflow for covering the story.
Come back together as a group. Discuss your ideas. Create a new workflow for a student reporter and the paper.