Assignment 1: Event – Spring 17

Look for event to cover between Feb. 1 and Feb 14.
Workflow due prior to your event (No later than Feb. 8) (Worth 2 points)
Completed coverage of event due Monday, Feb. 15   (Worth 13 points)
No late work accepted. Deadlines must be met or no credit.

Goal: The goal of the assignment is to cover an event in a “digital-first” manner, which we have defined as:

  • Work and think first for digital platforms
  • Experiment and take risks
  • Try new tools & techniques
  • Cover news live
  • Join, stimulate, curate and lead the community conversation
  • Engage the community in your coverage

Assignment Requirements
All event coverage is must:

  • Be planned using a workflow outline.
  • Involve original reporting – you must go somewhere, meet people, gather information and quotes.
  • Consist of published information before, during and after the event.
  • Explain the 5 Ws of the event (who, what, where, when, why)
  • Be published on public online platform(s) of your choosing.
  • Include at least one of the following: photos, audio, video, or graphic element.
  • Contain at least three quotes from sources (with full names) at or connected to the event.
  • Content must able to be read/seen/archived after the event is over so you can link to them and I can review them. (Note: If you are using Snapchat, you need to save your content before it deletes.)
  • After the event is over, it must be curated online.
  • Measure the impact or engagement with an audience (ie retweets, likes, number of views, etc)

ONA Inspiration:

Past Student Work:

The event coverage will be assessed on:

Workflow – 2 points

Quality of the Reporting – 4 points

  • Choice of event
  • Informative quotes from three (3) people. Full names, ages, and occupation for each source required.
  • Accurate and complete information gathered

Quality of the Presentation – 4 points

  • Clear, compelling headline that uses key words
  • Quality of writing
  • Quality of media
  • Organization of information

Effort/Creativity – 4 points

  • Compelling/interesting/fun content
  • Appropriate choice of platforms
  • Experimentation/risk
  • Unique content that is not repeated elsewhere

Engagement – 1 point

  • Active engagement with a community or discussion

Here are the steps for covering your event and completing your assignment:

1. Pick an Event
Pick an event that you can cover in person in the next few weeks. The event must occur between now and the Feb. 14. It must be an event that you can cover in a digital-first manner and that has a potential audience.

2. Brainstorm ways to connect with your audience
Answer the following questions:

  • Who is the audience for this story?
  • How do you reach this audience? Where do they gather (in person and online)?
  • What kind of information does the audience want?
  • What do you think is the best way to cover this story (media and format)?

3. Pick your online platform(s) that are best for your event and story
Pick the online platform(s) that you think are the best ways to reach your audience and to cover the event. You can use one platform or multiple platforms if you think that is the way to go.

Some suggested platforms and tools include:

  • Twitter (for live tweeting, connecting with audience via #, etc)
  • Cover It Live (for live blogging sporting events)
  • Facebook groups (for finding sources and driving traffic to your content)
  • Snapchat (for photo and/or video)
  • Instagram (for photo or video blogging)
  • YouTube (for longer videos)
  • Set up a WordPress blog just for the event
  • Other?

4. Plan your workflow
Now come up with a digital-first workflow for how you are going to cover the story. Plan out what you plan to do before, during and after the event. Workflow is due before you cover the event; latest is Feb. 8.

5. Cover your event – before, during and after
Research and report on your event. Provide your audience with relevant information before, during and after the event.

6 After your event, create a public online place for your post-event coverage.

A few options:

-Storify (Note: You can’t embed Facebook content)
-Create a new WordPress blog for your event
-Create a post on an existing WordPress blog (if you have one from another class that’s fine with me.)

7. Write a headline and byline for your coverage.

It should be compelling, descriptive and include SEO key words. (Don’t write “My event coverage”).

8. Embed your best multimedia, social media, and links to your online coverage. Use text to lead into the story, explain the five Ws, and provide context to multimedia.

You can include quotes from sources.

Create a narrative of the event and highlight the best work you did.

Use Mashable’s Baltimore Riot coverage and BillyPenn’s Pope Day 2 as a an example. Pay attention to your presentation.

Link to anything you want me to see. This is your chance to show what you have done.

9. At the bottom of your article, write a few sentences to summarize your online engagement with the audience.

You can use hits, retweets, likes, etc. Tell me what happened. Add screen shots of analytics if it helps make your case.

10. Email me a link to your curation.


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