• The entry point into any story through a headline.
• Used to convey information, facts, history, and analysis.
• Readers go at their own pace and choose what to read and when to stop.
• Embedding hyperlinks into text allows the reader to navigate to additional resources on the web.
• Capture the visual aspects of a story.
• Audience can instantly identify people, places, and events.
• Capture a particular moment.
• Convey the emotion and mood of story.
• Illustrate a sequence or series of actions.
• People telling stories about what has already happened in the past.
• Taps into the power of the human voice – accents, intonation, emotion, etc.
• Allows people to tell their own stories in their own words.
• By itself, audio allows the audience to visualize elements of the story for themselves which engages the imagination.
• Used alongside photos and video, audio complements the visuals.
• Capturing action or something as it happens in the present.
• Combines qualities and visuals and audio.
• Useful for distilling, illustrating and conveying complex information in a visual manner
• Can take multiple forms – maps, timelines, charts, graphs, etc.
• Can be animated which allows audience to actively interact and manipulate.
How all of the media elements on a page or website work together. The best multimedia pieces combine text and visuals in meaningful ways and avoid extraneous elements.