9/28 UPDATE: The assignment was updated beginning with Step 6 below.
Due by Tuesday, October 13 at the beginning of class
Worth 15 points (No late work accepted)
The goal of the assignment is to cover an event in a digital-first manner, which we have defined as:
- Work and think first for digital platforms.
- Experiment and take risks.
- Try new tools & techniques.
- Cover news live.
- Join, stimulate, curate and lead the community conversation.
- Engage the community in your coverage.
All event coverage is must:
- Be planned using the workflow outline. You will post this on the ruoj2roughdraft.wordpress.com site by Friday Sept. 25.
- Involve original reporting – you must go somewhere, meet people, gather information and quotes.
- Explain the 5 Ws of the event (who, what, where, when, why)
- Be published on public online platform(s) of your choosing.
- Include at least one of the following: photos, audio, video, or graphic element.
- Contain at least three quotes from sources (with full names) at or connected to the event.
- Consist of published information before, during and after the event.
- Be able to be read/seen/archived after the event is over (so you can link to them and I can review them). You will embed links to your coverage on the ruoj2roughdraft.wordpress.com blog.
- Include ways you can measure the impact or engagement with an audience (ie retweets, likes, number of views, etc)
The event coverage will be assessed on:
Workflow published by Friday, Sept. 25 – 1 point
- Complete and thoughtful workflow plan
Quality of the Reporting – 5 points
- Choice of event
- 5 Ws
- Informative quotes from 3 people (full names)
- Accurate and complete information
- Went somewhere interesting and gathering interesting information
Quality of the Presentation – 5 points
- Quality of media posted
- Organization of information
- Appropriate choice of platform(s)
Effort/Creativity – 4 points
- Compelling/interesting/fun content
- Engagement with community or discussion
- Unique content that is not repeated elsewhere
Here are the steps for covering your event and completing your assignment:
1. Pick an Event
Pick an event that you can cover in person in the next few weeks. The event must occur between now and Oct 12. It must be an event that you think you can cover in a digital-first manner and that has a potential audience
2. Brainstorm ways to connect with your audience
Answer the following questions:
- Who is the audience for this story?
- How do you reach this audience? Where do they gather (in person and online)?
- What kind of information does the audience want?
- What do you think is the best way to cover this story (media and format)?
3. Pick your online platform(s) that are best for your event and story
Pick the online platform(s) that you think are the best ways to reach your audience and to cover the event. You can use one platform or multiple platforms if you think that is the way to go.
Some suggested platforms and tools include:
- Twitter (for live tweeting, connecting with audience via #, etc)
- Cover It Live (for live blogging sporting events)
- Facebook groups (for finding sources and driving traffic to your content)
- Storify (to curate social media)
- Snapchat (for photo and/or video)
- Tumblr (for photo or video blogging)
- Instagram (for photo or video blogging)
- Periscope (live video feed)
- Vine (for short 6 second videos)
- YouTube (for longer videos)
- A WordPress blog that you set up just for the event
4. Plan your workflow
Now come up with a digital-first workflow for how you are going to cover the story. Plan out what you plan to do before, during and after the event. Post it on the roughdraft site by Sept. 25.
5. Cover your event – before, during and after
Research and report on your event. Provide your audience with relevant information before, during and after the event.
After the event, make a new post on the ruoj2roughdraft.wordpress.com site. Create a post that showcases the best aspects of your coverage. Embed your multimedia, social media, and links. Write text that provides context and fills in the gaps. Use Mashable’s Baltimore Riot coverage and BillyPenn’s Pope Day 2 as a an example. Pay attention to your presentation. Create a narrative of the event and showcases your best work.
7. At the bottom of your curation, summarize your engagement with the audience.
Give me some numbers that measure your “engagement” with audience: ie hits, retweets, favorites, likes, etc.