Chapter 16 Review: Marketing a Story

Kobre Chapter 16 – Marketing a Story review

-Get the story
-Shoot first, sell later
-Solid journalism, audience interest…but yes, sexy sells
-$ for multimedia work is not great
-Each publication is different and has different needs.
-Pitch story and format that is right for a particular website
-Also think of non-news outlets like institutions, foundations, NGOs, universities, etc.
-Between 2 – 3 minutes is standard for video/multimedia (longer or shorter and you lose audience)
-Raw, rough or polished?
-Multimedia journalists are creating their own production companies
-Sometimes it’s OK to give it away to citizen journalism or self-published sites. It builds portfolio and might open doors in the future. That’s what we’re trying to do this semester.

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