NJSouthbound Overview – Fall 2012

The Online Journalism 2 class will advance the website http://njsouthbound.com created by past classes. The basic premise will remain the same: to create a journalistic web site of multimedia stories (text, photos, audio, video, graphics) on issues and residents of Southern New Jersey. We will collaborate with the Photojournalism and On-Camera Field Reporting class. The website will showcase some of the best multimedia work by Rowan journalism students and serve as an online magazine for the residents of South Jersey. The website will be created in beta (a public, experimental phase) early in the semester. We will build an audience and traffic over the course of the semester and solicit feedback and responses. The site will culminate in an official launch in late April.

The project must meet high journalistic standards for accuracy and ethics. All interviews, photos, articles, videos, etc. must be able to hold up to criticism and legal challenge. This is a public website, and students are responsible for all content.

The stories should be “evergreen” feature stories or profile based, rather than news based. You are looking for stories that won’t go out of date quickly. However, they can still be timely.

The stories will be rooted in a sense of place and should reveal something unique about the people, culture, or issues of Southern New Jersey.

The majority of the stories must be about people and places off campus. There is already a school newspaper, TV station, radio station, and several other publications about Rowan. There is no need to replicate them.

Students will collect information through in person interviews and reporting. You will do this individually and in teams. Email and phone interviews won’t reap the required multimedia elements. For assignments, start early. Use the entire time given. Have back up plans.

Stories will be gathered and presented in a variety of multimedia formats: text, audio recordings, photos, audio slideshows, and short video segments.

Students will create multimedia stories with the goal of pitching them and selling them to local news outlets. These stories can also be added to a student’s portfolio for internships and job applications.

The website should be interactive allowing visitors to read, listen, watch, and contribute.

The website will be promoted (via social networks, etc) so that it reaches an audience outside of the university.

The website will showcase the best multimedia work by Rowan journalism students.

The Beat – Delsea Drive

The theme and “beat” of NJSouthbound.com for the semester is “From the Delaware to the Sea.” The students will stories and assignments along Route 47, also known as Delsea Drive. It’s a 75 mile stretch of road from Brooklawn (Route 130 near Camden) to the Wildwood boardwalk.

It offers a tour through the demographics and geography of South Jersey – from urban to rural to shore. Apparently the name was the idea of a reporter for the Woodbury Times, who joked how the road connected the DELaware River to the Atlantic SEA.

It offers a physical location. It is near campus and accessible by public transit. NJ Transit Bus 313 goes all the way from campus to Wildwood ($7.70 to go all the way.)

The following are along Route 47:
-Many houses of worship
-Junk yards
-A combo video rental/tanning salon
-Animal resorts
-Lots of mom and pop restaurants
-Lots of local seafood joints
-Bike path
-Tattoo parlors
-Massage parlor that got busted for prostitution
-Housing developments
-State prison
-Wildlife preserves
-Country clubs
-Bowling alley
-Gun shooting range
-Ethnic grocery stores
-Boys and Girls Club
-Drive-in Movie Theater
-River crossings
-Wildwood boardwalk

And much more….

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9 Responses to NJSouthbound Overview – Fall 2012

  1. Christian Hetrick says:

    Have someone ride the bus all the way down 47 (I’ll volunteer) and get off at every stop and talk to someone at that stop until the next bus comes. I think it’s a good way of seeing all of the different cultures (urban, farmland, suburban, shore) that this road connects.

    I think a day in the life of a farmer would be cool too. Have someone (I’ll volunteer again) help a farmer with his or her daily tasks. South Jersey has a rich farming history that not a lot of people are familiar with, so I think it would make for an interesting story.

  2. markbg says:

    Route 47 Wikipedia page http://en.wikipedia.org/wiki/New_Jersey_Route_47
    Glassboro Soccer Club – Youth Soccer leagues http://www.glassborosoccer.com/
    Delsea Drive Solar Project – 13,000 solar modules are being installed in Vineland http://ocisolarpower.com/construction-begins-on-delsea-drive-project/
    Padre Pio Shrine – Some say shrine to saint can cure illness

  3. Anonymous says:


  4. Bruce & Sam says:

    Number of Wawas on Route 47: 10.
    Dennisville, NJ Wawa popular stop on way to Wildwood in summertime.
    Wildwood, NJ Wawa is a Doo-Wop themed store.

    NJ Veterans Memorial Home in Vineland, NJ.

    Cumberland Mall

    End of Route 55/ Never completed, lots of traffic on 47.

    Roar to the Shore Motorcycle Weekend (September 8-9)
    NJ State Fireman’s Convention (September 14-15)
    Irish Fest (September 22-23)

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