Web Video 101

1. It’s about ACTION.

2. Some review from Online Journalism 1: How web video and TV video are different.

3. Watch an online video story presented four different ways:

-By an on-camera local reporter (1:45)
-By ESPN and a big production crew (1:50)
-By AOL.com (1:25)
-By NYTimes.com to go with a Sunday magazine article (4:15)

4. Some basic shooting tips.

5. Good video is 51 percent audio.

6. Tips for video interviews

  • Avoid yes/no questions
  • “Describe for me.”
  • Try to evoke feeling and emotions
  • The subject should not look into the camera, unless they are talking to the viewers directly, or to another person remotely.
  • Use rule of thirds. Split the frame up into thirds (tic-tac-toe style). Main subjects/elements should be in the thirds.
  • Head and nose room.
  • Have sun or main light coming over your shoulder.
  • Get microphone close or use a lave mic.
  • Be silent while they talk.

7. Tips for shooting b-roll

  • Variety of shots and angles (wide, medium, close-up).
  • Steady shots. Use tripod if available.
  • Hold shots for 10-15 seconds.
  • Avoid pans or zooms.
  • Let action move across frame rather than moving with it.
  • Have an opening and closing shot.
  • Use clean editing and transitions.

8. Break it down sound bite by sound bite and shot by shot.

The video consists of:

23 shots (close, medium, and wide)

4 sound bites from 4 different people

  1. Sound bite  1 – 51 sec
  2. Sound bite 2 – 19 sec
  3. Sound bite 3 – 25 sec
  4. Sound bite 4 – 20 sec

Shot-by-shot stills

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