NJSouthbound.com Project Overview

The Online Journalism 2 class will advance the website http://njsouthbound.com, which was created by past classes. The basic premise will remain the same: to create a journalistic web site of multimedia stories (text, photos, audio, video, graphics) on issues and residents of Southern New Jersey. We will collaborate with the Photojournalism and the On-Camera Field Reporting classes. The website will showcase some of the best multimedia work by Rowan journalism students and serve as an online magazine for the residents of South Jersey. The website will be created in beta (a public, experimental phase). We will build an audience and traffic over the course of the semester and solicit feedback and responses. The site will culminate in an official launch in mid-December.

My Perimeters:
The project must meet high journalistic standards for accuracy and ethics. All interviews, photos, articles, videos, etc. must be able to hold up to criticism and legal challenge. This is a public website and students are responsible for all content.

The stories should be “evergreen” feature stories or profile based, rather than news based. They won’t go out of date quickly. However, they can still be timely.

The stories will be rooted in a sense of place and should reveal something unique about the people, culture, or issues of Southern New Jersey. (If stories occasionally venture into Central or North Jersey that is fine. But we do not have the people or resources to adequately cover the entire state).

The majority of the stories must be about people and places off campus. There is already a school newspaper, TV station, radio station, and several other publications about Rowan. There is no need to replicate them.

Students will collect information through in person interviews and reporting. You will do this individually and in teams.

Stories will be gathered and presented in a variety of multimedia formats: text, audio recordings, photos, audio slideshows, and short video segments.

The website should be interactive allowing visitors to read, listen, watch, and contribute.

The website will be promoted (via social networks, etc) so that it reaches an audience outside of the university.

The website will showcase the best multimedia work by Rowan journalism students.

What You Said:
The website should have a strong, clear, focused concept or theme. It should be of interest to a real audience.

It should be immediately clear what the site is about.

Headlines and text should accompany visuals to introduce each story.

The audience should have multiple ways to choose to read/view a story.

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